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Q.Why we need marketing database?
In US, 80% Enterprise have established
marketing database, because it was:
The tools of apperceive marketing opportunity and manage marketing promotion
Basic and bridge of personality promotion
Advantage instrument of build customer loyalty
Anyway, it was ＾secret weapon￣ in marketing competition |
Q.What is Marketing database?
Collected potential customers data for execute direct marketing, it include:
Basic Field: name, sex, position, age´
Contact Field: address, tel., mobile phone, fax, Email´
All feedback data info from potential customers marketing campaign
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| Marketing Database Establish Process |
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A powerful marketing database have to support enterprise long term development and provide effective customers campaign feedback to marketing department, so it have to consider system expansion and integration of marketing campaign.
Below was some reference evaluate items: |
， Inside or outside database management?
， Data Resource Management Methods(Focus or disperse)?
， Selection of database system?
， Selection of marketing data field?
， Source evaluation of marketing data?
， Whether cooperate with diversity and complex marketing campaign?
， Whether could be monitoring online, as reference of adjust marketing promotion
strategy?
， Whether feedback data from marketing campaign could be update in time?
， Whether every analysis report from marketing campaign could be save as reference
for next campaign?
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